For the launch of the new Gemma Collins Autumn/Winter Collection, the campaign involved a fun TikTok challenge in which audiences could show off their best poses to audio by the wonderful TOWIE star, Gemma Collins. New Look’s target audience is the perfect demographic for a TikTok-focused campaign and created an excellent opportunity for shoppers and fans to get involved. For this, New Look wanted to pair this campaign with an exciting in-store experience at their impressive Liverpool store.
A fully-branded GIF Booth in store
Gemma Collin’s gave feedback to fans who posed on the 360 Photo Booth
The Solution
We provided a beautifully branded 360 Photo Booth in the store where shoppers queued to participate. The 360 camera allowed fans to audition to feature in GC’s Autumn/Winter campaign. After showing off their best moves, their video could be used to participate in New Look’s TikTok challenge #NLxGCScoutMe. The output video automatically branded, applied the audio, and formatted the footage, ready to upload straight onto TikTok.
The Brief
For the launch of the new Gemma Collins Autumn/Winter Collection, the campaign involved a fun TikTok challenge in which audiences could show off their best poses to audio by the wonderful TOWIE star, Gemma Collins. New Look’s target audience is the perfect demographic for a TikTok-focused campaign and created an excellent opportunity for shoppers and fans to get involved. For this, New Look wanted to pair this campaign with an exciting in-store experience at their impressive Liverpool store.
A fully-branded GIF Booth in store
Gemma Collin’s gave feedback to fans who posed on the 360 Photo Booth
The Solution
We provided a beautifully branded 360 Photo Booth in the store where shoppers queued to participate. The 360 camera allowed fans to audition to feature in GC’s Autumn/Winter campaign. After showing off their best moves, their video could be used to participate in New Look’s TikTok challenge #NLxGCScoutMe. The output video automatically branded, applied the audio, and formatted the footage, ready to upload straight onto TikTok.
The campaign:
“We are looking for you to be in our next Autumn/Winter campaign alongside Gemma Collins. Want to apply? Join us and the GC in store at Liverpool One on Thursday, 19th May. We’ll record your best modeling moves on our 360 camera – with Gemma herself giving you her top tips! The video will be sent to you to upload as a duet on TikTok with our exclusive Gemma clip. Can’t attend on the day? Don’t worry, you can apply on TikTok using the #NLxGCScoutMe – don’t forget to tag us @newlook!”
We also provided fully branded GIF Booths that were also in the Liverpool store so shoppers could capture the moment and receive a printed polaroid to remember the day they met the gorgeous Gemma Collins!
The 360 Video Booth setup in the New Look store
