Royal London is the official sponsor of one-day Cricket events in England and Wales. They wanted an innovative and engaging experiential technologies that would encourage users to share content. Users who took part would also be able to enter a competition to win some great cricket goodies.
The Noonah technologies were stationed inside a giant Royal London Marquee
Our 9 cam technology, Bullet Time, customised with Royal London branding
The Solution
Our 360 Photobooth and Bullet Time was used and had Royal London branding and stationed it inside a giant Royal London Marquee, so it would be eye-catching for people walking by. We worked alongside Fuse and Royal London every step of the way, handling the production, space, internet, stand, branding, staff, and designs.
Fans at the events were given fun Royal London props to use to enhance the video content produced by the technologies. Branding was added instantly to the videos, fans entered their email and received an email sending them to a branded microsite. All the mechanics of the sharing and software were managed by us and ensured a GDPR compliant sharing process. Guests used the microsite use to share their videos to social and Royal London would be able to track the activity to monitor their ROI.
The experiential event was massively successful across all nine events with over 1000 videos recorded. 544 fans at the event sent these videos to themselves to share with their families and friends across social. We had so much fun with this activation and it was brilliant growing the concept with Royal London and Fuse and being able to deliver such an engaging experience to fans.
1
Social Reach
1
GDPR Approved Emails Collected
1
Shares
The Brief
Royal London is the official sponsor of one-day Cricket events in England and Wales. They wanted an innovative and engaging experiential technologies that would encourage users to share content. Users who took part would also be able to enter a competition to win some great cricket goodies.
The Noonah technologies were stationed inside a giant Royal London Marquee
Our 9 cam technology, Bullet Time, customised with Royal London branding
The Solution
Our 360 Photobooth and Bullet Time was used and had Royal London branding and stationed it inside a giant Royal London Marquee, so it would be eye-catching for people walking by. We worked alongside Fuse and Royal London every step of the way, handling the production, space, internet, stand, branding, staff, and designs.
Fans at the events were given fun Royal London props to use to enhance the video content produced by the technologies. Branding was added instantly to the videos, fans entered their email and received an email sending them to a branded microsite. All the mechanics of the sharing and software were managed by us and ensured a GDPR compliant sharing process. Guests used the microsite use to share their videos to social and Royal London would be able to track the activity to monitor their ROI.
The experiential event was massively successful across all nine events with over 1000 videos recorded. 544 fans at the event sent these videos to themselves to share with their families and friends across social. We had so much fun with this activation and it was brilliant growing the concept with Royal London and Fuse and being able to deliver such an engaging experience to fans.
1
Shares
1
GDPR Approved Emails Collected
1
Reach
