The Brief

We’ve worked on loads of activations and experiences with Pravha over the recent years, but this has got to be our favourite! Unexpect The Expected Tour celebrates their unique taste, bringing the best of both worlds: all the bold flavour of a Czech Pilsner but unexpectedly lighter tasting, refreshing, and at 4% ABV. The tour and technology used had to reflect their key messaging. And what is more unexpected than taking an upside-down photo? Pravha planned to bring their immersive and unique experiential tour to key cities throughout the UK. Promising to be bigger and better than ever. But a photo experience wasn’t the only thing we brought to the table…

The Solution

We designed, created, and built an upside-down photo experience, which was transported to each tour location. Sheffield, London, Liverpool, Edinburgh, Glasgow, Manchester, and more all experienced this incredible campaign. We also provided our very popular Prize Vault technology that handed out prizes, including a trip to Prague! The general public could visit this pop-up activation, and scan a QR code on the Pravha lockers, to enter their details to be given a code to see if they could unlock the Prize. Photos, prizes, Pravha – the key elements to a successful brand experience!