Nivea Sun Safety Tour – Spin The Wheel
Nivea Sun Safety Tour – Spin The Wheel
NIVEA SUN is the only sun care brand to partner with Cancer Research UK, and this summer, they have gone on tour around the UK to raise awareness of the best ways to take care in the sun – shade, clothing, and sunscreen. After working yearly on this campaign, we know that Nivea likes to use innovative and interactive ways to give sun advice to their audience.
Race For Life runner playing Spin The Wheel at the Nivea Sun Tour activation
Participant using their phone to play Spin The Wheel
The Solution
For the 2022 campaign, we introduced our latest gamification tech, ‘Spin The Wheel’ on a touch screen and via mobile device, to allow people to enter the Nivea competition while receiving guidance and advice about sun safety. When a participant wins using the Spin The Wheel technology, they will receive a Nivea water bottle, tote bag, or beach ball from one of the Nivea brand ambassadors on site. Whether they are a winner or not, everyone who took part could enter into a bigger draw to win £1000 towards a staycation. To enter the bigger prize draw requires the participant to submit their email address which was built into the Spin The Wheel mechanic.
Queues of people wanted to play Spin The Wheel, and those who weren’t willing to wait could still take part by scanning the QR codes around the activation and playing the game on their phones. It was the same experience across the touchscreen and virtually, so it meant that everyone could have a go!
This summer NIVEA Sun & Cancer Research UK are touring to share sun safety education. Here is the list of locations where the Nivea tour is heading next:
Saturday 25th June – Cardiff – Churchill Way
Sunday 26th June – Bristol Race for Life – The Downs
Sunday 3rd July – Portsmouth Race For Life – Southsea Common
Saturday 9th/10th July – London – Westfield Stratford
Saturday 16th July – Liverpool – Paradise Place
Sunday 17th July – Manchester Race Life – Heaton Park
Saturday 23rd July – Southampton Race for Life – The Common
Sunday 24th July – Weymouth – Jubilee Clock Tower
Friday 29th July until Monday 8th August – Birmingham – Commonwealth Games
Friday 12th August – Hastings – Priory Meadow
Saturday 13th August – Eastbourne – Western Lawns
Thursday 18th August until Sunday 21st August – Camp Bestival – Weston Park, Shropshire
The Brief
NIVEA SUN is the only sun care brand to partner with Cancer Research UK, and this summer, they have gone on tour around the UK to raise awareness of the best ways to take care in the sun – shade, clothing, and sunscreen. After working yearly on this campaign, we know that Nivea likes to use innovative and interactive ways to give sun advice to their audience.
Nivea Competition Entry QR Code
Consumers receiving their Nivea Sun Tour prizes
The Solution
For the 2022 campaign, we introduced our latest gamification tech, ‘Spin The Wheel’ on a touch screen and via mobile device, to allow people to enter the Nivea competition while receiving guidance and advice about sun safety. When a participant wins using the Spin The Wheel technology, they will receive a Nivea water bottle, tote bag, or beach ball from one of the Nivea brand ambassadors on site. Whether they are a winner or not, everyone who took part could enter into a bigger draw to win £1000 towards a staycation. To enter the bigger prize draw requires the participant to submit their email address which was built into the Spin The Wheel mechanic.
Queues of people wanted to play Spin The Wheel, and those who weren’t willing to wait could still take part by scanning the QR codes around the activation and playing the game on their phones. It was the same experience across the touchscreen and virtually, so it meant that everyone could have a go!
This summer NIVEA Sun & Cancer Research UK are touring to share sun safety education. Here is the list of locations where the Nivea tour is heading next:
Saturday 25th June – Cardiff – Churchill Way
Sunday 26th June – Bristol Race for Life – The Downs
Sunday 3rd July – Portsmouth Race For Life – Southsea Common
Saturday 9th/10th July – London – Westfield Stratford
Saturday 16th July – Liverpool – Paradise Place
Sunday 17th July – Manchester Race Life – Heaton Park
Saturday 23rd July – Southampton Race for Life – The Common
Sunday 24th July – Weymouth – Jubilee Clock Tower
Friday 29th July until Monday 8th August – Birmingham – Commonwealth Games
Friday 12th August – Hastings – Priory Meadow
Saturday 13th August – Eastbourne – Western Lawns
Thursday 18th August until Sunday 21st August – Camp Bestival – Weston Park, Shropshire
