Clinique wanted to promote the launch of their new line of “full-blown shine” Chubby Stick products, by visiting different cities across the UK, giving consumers a unique brand experience. The brand experience visited 8 cities, from Glasgow to Brighton, in just a few weeks. Clinique wanted a photographic capture at their event to generate exciting, branded GIFs, which could then be shared on social media. Clinique wanted to create a truly immersive photographic experience for their consumers, they stated in their brief that they wanted a green screen incorporated into their product launch.
The green screen setup for the in-store photo booth.
The external look at the Photo Booth which customers viewed when walking through the entrance of the store.
The Solution
Our Photo Booth was programmed to create the perfect short, shareable GIFs. The Clinique Chubby Stick booth which was touring had a built-in, angled green screen. Consumers were encouraged to pose before the green screen, using a pink ribbon that hung down. Using professional equipment, we captured consumer’s fantastic poses. Our system edited the images, removing the green screen and replacing it with an exclusive Clinique background. The digital background added a skyscape of the city, the experience was located in, to images and attached balloons to the top of the ribbon, giving the impression that the consumer was floating away.
Following their photo capture in the booth, consumers received a fully designed, bespoke printout to take away from the event, which came complete with Clinique branding. As per the brief, we also generated sharable GIFs of the green screen photo which guests could immediately share to social (Twitter, Facebook, or Instagram) or email to themselves to publish later. With over 800 prints taken away from the events, and 450+ shares, consumers received a “full-blown” experience with Clinique!
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The Brief
Clinique wanted to promote the launch of their new line of “full-blown shine” Chubby Stick products, by visiting different cities across the UK, giving consumers a unique brand experience. The brand experience visited 8 cities, from Glasgow to Brighton, in just a few weeks. Clinique wanted a photographic capture at their event to generate exciting, branded GIFs, which could then be shared on social media. Clinique wanted to create a truly immersive photographic experience for their consumers, they stated in their brief that they wanted a green screen incorporated into their product launch.
The green screen setup for the in-store photo booth.
The external look at the Photo Booth which customers viewed when walking through the entrance of the store.
The Solution
Our Photo Booth was programmed to create the perfect short, shareable GIFs. The Clinique Chubby Stick booth which was touring had a built-in, angled green screen. Consumers were encouraged to pose before the green screen, using a pink ribbon that hung down. Using professional equipment, we captured consumers’ fantastic poses. Our system edited the images, removing the green screen and replacing it with an exclusive Clinique background. The digital background added a skyscape of the city, the experience was located in, to images and attached balloons to the top of the ribbon, giving the impression that the consumer was floating away.
Following their photo capture in the booth, consumers received a fully designed, bespoke printout to take away from the event, which came complete with Clinique branding. As per the brief, we also generated sharable GIFs of the green screen photo which guests could immediately share to social (Twitter, Facebook, or Instagram) or email to themselves to publish later. With over 800 prints taken away from the events, and 450+ shares, consumers received a “full-blown” experience with Clinique!
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