Chelmsford Racecourse wanted to create selfie spots around the ground to encourage social media sharing, which will result in an increase of awareness and exposure. They came to us with the idea of offering some exciting tech that would get visitors involved in an experience, and to create video outputs that would be perfect for Instagram!
Ladies having their GlamDroid video taken
The branded sharing station and GlamDroid
The Solution
GlamDroid is our show-stopping piece of tech for those all-important red carpet shots. This piece of tech creates amazing slow-motion outputs that people want to share on social media. Visitors would see their output on a display screen. Then, if they are happy, they can enter their email address to receive a fully branded custom HTML email with their video on it. The video can be easily saved to their camera roll, where it can be shared with friends on social media. Chelmsford also ran a competition to allow anyone who shared a video on social media paired with a branded hashtag to enter a competition.
Chelmsford Racecourse Ladies Day was a fantastic day, the sun was shining and people was queuing to have their video taken using our GlamDroid. There was a total of 140 outputs!
The Brief
Chelmsford Racecourse wanted to create selfie spots around the ground to encourage social media sharing, which will result in an increase of awareness and exposure. They came to us with the idea of offering some exciting tech that would get visitors involved in an experience, and to create video outputs that would be perfect for Instagram!
Ladies having their GlamDroid video taken
The branded sharing station and GlamDroid
The Solution
GlamDroid is our show-stopping piece of tech for those all-important red carpet shots. This piece of tech creates amazing slow-motion outputs that people want to share on social media. Visitors would see their output on a display screen. Then, if they are happy, they can enter their email address to receive a fully branded custom HTML email with their video on it. The video can be easily saved to their camera roll, where it can be shared with friends on social media. Chelmsford also ran a competition to allow anyone who shared a video on social media paired with a branded hashtag to enter a competition.
Chelmsford Racecourse Ladies Day was a fantastic day, the sun was shining and people was queuing to have their video taken using our GlamDroid. There was a total of 140 outputs!
