Adidas Portsmouth – Prize Vault
Adidas Portsmouth – Prize Vault
Adidas wanted to create a buzz around their new store opening in Portsmouth by giving away prizes in the city centre. They also wanted to increase sign-ups of its brand new loyalty program, the adiClub app. The scheme unlocks the best of Adidas with Members Only products, early access to new launches, access to events, premium Adidas Running and Training apps, and so much more. This Adidas membership program rewards you for doing what you love.
The sportswear giant opened a new store at Gunwharf Quays. Adidas recently shut down its old site at the outlet shopping centre in Portsmouth. However, it has not been gone for long as the retailer has moved to a new location in Gunwharf Quays. The shopping centre has promised the new store in Central Square will be a ‘serious upgrade’ so they needed some tech that matched this.
Shopper scanning QR code to access the Prize Vault.
Custom branded Prize Vault for Adidas activation.
The Solution
Shoppers of the Portsmouth shopping outlet finally accessed the exciting sportswear and lifestyle ranges on Wednesday (June 1) when the store opened its doors.
The Gunwharf Quays website said: “It’s set to be a blast, with a live DJ and an exciting Prize Vault activation taking place in the Central Square. Sign up to adi-Club and be in with a chance to win a prize!”
Shoppers participated in the Prize Vault from 10-3 pm until all the prizes were gone. Our Prize Vault was fully branded externally with stickers and internally in terms of the entire web app, HTML email, and more. The whole user experience of the Prize Vault technology fitted seamlessly around the campaign and requirements. Adidas supplied the locker with around 50 exciting prizes, including branded socks and vouchers. Gift cards were the most popular and ideal prize, as winners could visit the new store just across from the activation to shop for their favourite items. Prize Vault create a massive buzz in the centre of Portsmouth, driving brand awareness and building all-important brand infinity. Not only was this an incredible experience for shoppers, but the tech also incentivised sign-ups to Adidas’s new loyalty scheme, adiClub, which achieved a whopping 471 registrations in just one day.
Curt (Noonah Team Member) was incredibly helpful and enthusiastic at the Portsmouth Adidas store opening. His energy reflected back on to the customers who all had a great time engaging with the branded prize locker. Everything ran super smoothly and we can’t thank him enough. – Cam, Adidas
1
Registrations
1
Winners
The Brief
Adidas wanted to create a buzz around their new store opening in Portsmouth by giving away prizes in the city centre. They also wanted to increase sign-ups of its brand new loyalty program, the adiClub app. The scheme unlocks the best of Adidas with Members Only products, early access to new launches, access to events, premium Adidas Running and Training apps, and so much more. This Adidas membership program rewards you for doing what you love. The sportswear giant opened a new store at Gunwharf Quays. Adidas recently shut down its old site at the outlet shopping centre in Portsmouth. However, it has not been gone for long as the retailer has moved to a new location in Gunwharf Quays. The shopping centre has promised the new store in Central Square will be a ‘serious upgrade’ so they needed some tech that matched this.
Shopper scanning QR code to access the Prize Vault.
Custom branded Prize Vault for Adidas activation.
The Solution
Shoppers of the Portsmouth shopping outlet finally accessed the exciting sportswear and lifestyle ranges on Wednesday (June 1) when the store opened its doors. The Gunwharf Quays website said: “It’s set to be a blast, with a live DJ and an exciting Prize Vault activation taking place in the Central Square. Sign up to adi-Club and be in with a chance to win a prize!” Shoppers participated in the Prize Vault from 10-3 pm until all the prizes were gone. Our Prize Vault was fully branded externally with stickers and internally in terms of the entire web app, HTML email, and more. The whole user experience of the Prize Vault technology fitted seamlessly around the campaign and requirements. Adidas supplied the locker with around 50 exciting prizes, including branded socks and vouchers. Gift cards were the most popular and ideal prize, as winners could visit the new store just across from the activation to shop for their favourite items. Prize Vault create a massive buzz in the centre of Portsmouth, driving brand awareness and building all-important brand infinity. Not only was this an incredible experience for shoppers, but the tech also incentivised sign-ups to Adidas’s new loyalty scheme, adiClub, which achieved a whopping 471 registrations in just one day.
Curt (Noonah Team Member) was incredibly helpful and enthusiastic at the Portsmouth Adidas store opening. His energy reflected back on to the customers who all had a great time engaging with the branded prize locker. Everything ran super smoothly and we can’t thank him enough. – Cam, Adidas
1
Registrations
1
Winners
