New York-centric KIERIN NYC is set to take a disruptive approach with its UK expansion. Having chosen London’s Boxpark Shoreditch to launch their fragrance range in the UK, Kierin NYC is targetting “young urbanites of all ages with a fun-filled, digital in-store experience”. “I love N.Y. and believe in the beauty of each individual. It is people, their diversity and energy, that make New York City what it is,” says Mona Maine de Biran, the co-founder, and president of KIERIN NYC. “Ours is a participatory, multi-sensorial approach, which makes it quite innovative for the fragrance industry and sure to appeal to people looking for a new kind of fragrance experience.” So how do we take an artistic, creative, and intrinsically New York brand and express those values to their customers?
Fans created personalised KIERIN NYC bottles.
In-store experience, consumers can use the screens to create designs for their personalised products.
The Solution
Kierin NYC agreed to give customers purchasing a 50ml fragrance the chance to design their very own label with Noonah’s Live Event Printing technology, PERSONALIZE. Each unique label design was printed and applied to the customer’s fragrance of choice offering the ultimate artistic personalization. In a UK first, the fragrance industry, press, and influencers who attended the launch had their chance to design their personalised bottle of perfume. To create the designs our Screen Graffiti system was used on the in-store TVs for a contactless experience. Bespoke bottle designs were then content-streamed, in real-time, along with their social handles onto JC Decaux’s 51 bus shelter Shoreditch sites, enabling their followers to get a first-hand look at the new fragrances in a collaboration with the advertising giant.
An example of a personalised product
“I’m from a Visual Merchandising background and, having understood the brand, I knew we needed to give visitors a theatrical, artistic and creative shopping experience,” says Hannah Franks, Account Director at Noonah.
Mona, the visionary behind KIERIN NYC and its mission said “As a modern, digitally-driven perfume house, we are always looking for new ways to use technology. Noonah has proven to be an excellent partner with unique developments and a really interesting roadmap of further retail technology.” Noonah’s Account Director Hannah said “The press loved the opportunity to create their personalised fragrance bottles, queuing up for their chance to get creative and shoppers did the same at the Boxpark launch event. I’m delighted that we have been retained by Kierin NYC to deliver the Harvey Nichols launch later this summer.”
The Brief
New York-centric KIERIN NYC is set to take a disruptive approach with its UK expansion. Having chosen London’s Boxpark Shoreditch to launch their fragrance range in the UK, Kierin NYC is targetting “young urbanites of all ages with a fun-filled, digital in-store experience”. “I love N.Y. and believe in the beauty of each individual. It is people, their diversity and energy, that make New York City what it is,” says Mona Maine de Biran, the co-founder, and president of KIERIN NYC. “Ours is a participatory, multi-sensorial approach, which makes it quite innovative for the fragrance industry and sure to appeal to people looking for a new kind of fragrance experience.” So how do we take an artistic, creative, and intrinsically New York brand and express those values to their customers?
Fans created personalised KIERIN NYC bottles.
In-store experience, consumers can use the screens to create designs for their personalised products.
The Solution
Kierin NYC agreed to give customers purchasing a 50ml fragrance the chance to design their very own label with Noonah’s Live Event Printing technology, PERSONALIZE. Each unique label design was printed and applied to the customer’s fragrance of choice offering the ultimate artistic personalization. In a UK first, the fragrance industry, press, and influencers who attended the launch had their chance to design their personalised bottle of perfume. To create the designs our Screen Graffiti system was used on the in-store TVs for a contactless experience. Bespoke bottle designs were then content-streamed, in real-time, along with their social handles onto JC Decaux’s 51 bus shelter Shoreditch sites, enabling their followers to get a first-hand look at the new fragrances in a collaboration with the advertising giant.
An example of a personalised product
“I’m from a Visual Merchandising background and, having understood the brand, I knew we needed to give visitors a theatrical, artistic and creative shopping experience,” says Hannah Franks, Account Director at Noonah.
Mona, the visionary behind KIERIN NYC and its mission said “As a modern, digitally-driven perfume house, we are always looking for new ways to use technology. Noonah has proven to be an excellent partner with unique developments and a really interesting roadmap of further retail technology.” Noonah’s Account Director Hannah said “The press loved the opportunity to create their personalised fragrance bottles, queuing up for their chance to get creative and shoppers did the same at the Boxpark launch event. I’m delighted that we have been retained by Kierin NYC to deliver the Harvey Nichols launch later this summer.”
