BBC Wales wanted an exciting way to launch Keeping Faith Series 2. This brand activation would take place at an exclusive premiere of the second season as well as featuring at the Royal Welsh Show. The brand experience is needed to engage fans and create scroll-stopping content they would want to share on social media. Not only that but their image would also be printed to give them a branded memento of the experience.
The Solution
The iconic yellow mac from Keeping Faith was a key theme for this brand activation. Our curved Bullet Time rig was wrapped in the exact yellow and positioned against a yellow backdrop. Bullet Time was the perfect tech for this brand activation, capturing frozen moment 3D GIFs, we added confetti to the experience to create some extra sparkle. The GIFs were instantly processed, branding was added, and fans could immediately share their GIF with friends and followers. Fans were also presented with a branded photo from the middle camera of the Bullet Time to take away as a keepsake.
The brand experience was a huge success with hundreds of people wanting to record their own show-stopping Bullet Time GIF. The client said, “It was a real treat to see how much the fans enjoyed it and the team were delighted with the night – it really showed BBC Wales and KF2 at its best and I’m very grateful for all the hard work you put in.”
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The Bullet Time output preview with the printed output.
The Keeping Faith set for the Bullet Time installation.
The Brief
BBC Wales wanted an exciting way to launch Keeping Faith Series 2. This brand activation would take place at an exclusive premiere of the second season as well as featuring at the Royal Welsh Show. The brand experience is needed to engage fans and create scroll-stopping content they would want to share on social media. Not only that but their image would also be printed to give them a branded memento of the experience.
The Solution
The iconic yellow mac from Keeping Faith was a key theme for this brand activation. Our curved Bullet Time rig was wrapped in the exact yellow and positioned against a yellow backdrop. Bullet Time was the perfect tech for this brand activation, capturing frozen moment 3D GIFs, we added confetti to the experience to create some extra sparkle. The GIFs were instantly processed, branding was added, and fans could immediately share their GIF with friends and followers. Fans were also presented with a branded photo from the middle camera of the Bullet Time to take away as a keepsake.
The brand experience was a huge success with hundreds of people wanting to record their own show-stopping Bullet Time GIF. The client said, “It was a real treat to see how much the fans enjoyed it and the team were delighted with the night – it really showed BBC Wales and KF2 at its best and I’m very grateful for all the hard work you put in.”
1
Videos
1
Prints
1
Shares
