Adobe wanted to target Gen Z as part of its latest campaign. The aim was to educate Gen Z about their services by creating an exciting, interactive experience for University students across the country. Visiting a range of locations would build brand awareness and allow students to try Adobe Express first-hand with Adobe experts on-site, and what better way to achieve this than the #AdobeToteTour.
Using Adobe Express with the help of our Adobe Experts, students were educated on how to use the software.
Our Personalisation Station allowed students to explore their creative side while getting hands-on with Adobe Express.
The Solution
Our Personalize technology worked seamlessly to allow students to create a design using Adobe Express, printed within minutes onto a tote bag. We travelled to Universities across the UK, providing personalised tote bags for students to try out the Adobe Creative Cloud. Students create their designs on Adobe Express and watch us bring them to life! It’s that simple! The totes gave them something they could have a personal connection with since they made it themselves, so they could take it with them and use it daily. This increased awareness as students were wandering around Universities with branded tote bags!
The Brief
Adobe wanted to target Gen Z as part of its latest campaign. The aim was to educate Gen Z about their services by creating an exciting, interactive experience for University students across the country. Visiting a range of locations would build brand awareness and allow students to try Adobe Express first-hand with Adobe experts on-site, and what better way to achieve this than the #AdobeToteTour.
Using Adobe Express with the help of our Adobe Experts, students were educated on how to use the software.
Our Personalisation Station allowed students to explore their creative side while getting hands-on with Adobe Express.
The Solution
Our Personalize technology worked seamlessly to allow students to create a design using Adobe Express, printed within minutes onto a tote bag. We travelled to Universities across the UK, providing personalised tote bags for students to try out the Adobe Creative Cloud. Students create their designs on Adobe Express and watch us bring them to life! It’s that simple! The totes gave them something they could have a personal connection with since they made it themselves, so they could take it with them and use it daily. This increased awareness as students were wandering around Universities with branded tote bags!
