Credit: www.beauty-magazine.co.uk
The Brief
The Beauty Awards brought industry, consumers, and influencers together for an annual celebration of the best in the beauty world. Over 1000 guests from the beauty and grooming industry and the world of celebrities turned out to celebrate the latest and greatest products in UK beauty retail. With glitz and glamour being the night’s theme, guests needed a moment in the spotlight and a way to capture their moment.
Joey Essex, Pete Wicks, and guests enjoying the 360 Photo Booth
Celebrities taking a look at their 360 Video on the sharing station
The Solution
Noonah’s 360 photo booth was the perfect addition to the awards evening, giving guests their time in the spotlight and creating viral video content shared across social media. There was attendance from Millie Court, Liam Reardon, Alex and Olivia Bowen, Amber Gill, Joanna Chimonides, Liberty Poole, Pete Wicks, Joey Essex, Abbie Quinnen, and Jayde Pierce. For an event full of notable guests gracing the black carpet, capturing their attendance was crucial and giving them a reason to share on their social media profiles. Joey Essex loved his 360 video that much he even posted it 3x times on his Instagram!
Joey Essex, Pete Wicks, and guests enjoying the 360 Photo Booth
Celebrities taking a look at their 360 Video on the sharing station
The Solution
Noonah’s 360 photo booth was the perfect addition to the awards evening, giving guests their time in the spotlight and creating viral video content shared across social media. There was attendance from Millie Court, Liam Reardon, Alex and Olivia Bowen, Amber Gill, Joanna Chimonides, Liberty Poole, Pete Wicks, Joey Essex, Abbie Quinnen, and Jayde Pierce. For an event full of notable guests gracing the black carpet, capturing their attendance was crucial and giving them a reason to share on their social media profiles. Joey Essex loved his 360 video that much he even posted it 3x times on his Instagram!
The Awards took over social media; it reached over 5.3 million views on TikTok, and #TheBeautyAwards2022 flooded Instagram. One of Joey Essex’s 360 videos received 55,290 likes alone, and Millie Court also posted her 360 as a reel on Instagram, which received over 153K likes and 2.9million views.
