The Brief

Santander wanted to hold an immersive experience; the main aim was to promote their new product, Santander Navigator. The event was to take the chance to step away from a more traditional event of push content and to get their guests involved in a digital, auditory, visual, and kinaesthetic way to bring this incredible digital platform to life. This immersive walk-through experience connected businesses with Santander’s digital export platform, Navigator. People moved through five steps to trading internationally. Each space using digital and physical engagement to draw people deeper into the journey.

The Solution

We created a custom game that was fully branded, and built to suit the theme of the event. The game was fit into the immersive experience of the event, where the energy in each of the zones of the experience stayed at the same high level throughout the day. The feedback from the client was that this style of event sparked great conversation and connections – more so than they had initially imagined. Although the purpose of the day was to promote the Santander product, our client shared stories of how they had been able to connect two of their client businesses together as well – all facilitated by the way in which we used the space to generate those impactful and effective conversations.