The Brief

HSBC are the main sponsors for the Abu Dhabi HSBC Championship and they wanted to delight golf fans and get them interacting with their brand at the HSBC Spectator Village at the Golf tournament. Noonah was asked to deliver our technology to this experiential zone, creating experiences that consumers would want to share to social media. It also needed to provide consumers with a branded takeaway that they could keep to remember their time at the Championship.

The Solution

We provided two pieces of technology; Personalize (our live event printing technology) and a Photo Mosaic Wall. Noonah’s Mosaic is a great way to engage users as they become part of a bigger picture. Fans could submit a photo using the official event hashtags. Our system searched for these hashtags, pulling images that fans had shared onto social media to form the branded Mosaic. Noonah also had staff around the event, snapping photos of fans across the Championship. These photos were printed as small stickers with a filter added to form part of the HSBC mosaic wall.

Noonah’s live event printing experience, Personalize, encouraged users to engage with brands by personalizing products and merchandise. At the HSBC Spectator Village, Noonah delivered three live event printing stations which fans used to customise baseball caps with HSBC branded images. And if fans hit 10k steps a day, they were rewarded with the chance to design a branded water bottle using live event printing.

Fans loved the experiential tech at the HSBC Spectator Village, with people queuing to design their own merchandise and snap a selfie for the Photo Mosaic! Watch here to see a demo of the personalisation process on our touch screen.