Hybrid Event Engagement
Multi-channel with both ‘live’ and ‘virtual’ attendees, Hybrid events are undoubtedly the industry’s future. Advances in technology are blurring the boundaries between in-person and digital, giving planners the tools to reach larger audiences and have the best of both worlds.
Hybrid is evolving fast, and while much of the industry struggles to keep up, we at Noonah embrace the possibilities. We know how to engage live and virtual audiences, so multi-channel engagement is a natural progression. Our experience, tech and relationships with the best hybrid event platforms cement us as the go-to agency for engaging blended audiences.
Engaging and Connecting Hybrid Audiences
Hybrid events pose new challenges when it comes to engagement. An audience split between in-person and online attendees invariably leads to a disconnect and often, for the virtual attendees, a sense that they are secondary to the live audience. Our hybrid technologies remove this disconnect, creating shared engagement experiences that bring the audience together, creating fun and a sense that every attendee, whoever and wherever they are, is a valued and tangible part of your event.
As the events industry gets to grips with multi-channel, the term ‘hybrid’ will inevitably disappear, and events that blend live and virtual audiences will become the norm. Until then, you can expect to see Noonah at the forefront of ‘hybrid’ event engagement, as we partner with major players such as Glisser on groundbreaking hybrid showcases and help major brands and agencies take their events and activations into a multi-channel future. If you are planning a hybrid event and need help engaging and connecting your audience, we can help.
Engaging and Connecting Hybrid Audiences
Hybrid events pose new challenges when it comes to engagement. An audience split between in-person and online attendees invariably leads to a disconnect and often, for the virtual attendees, a sense that they are secondary to the live audience. Our hybrid technologies remove this disconnect, creating shared engagement experiences that bring the audience together, creating fun and a sense that every attendee, whoever and wherever they are, is a valued and tangible part of your event.
As the events industry gets to grips with multi-channel, the term ‘hybrid’ will inevitably disappear, and events that blend live and virtual audiences will become the norm. Until then, you can expect to see Noonah at the forefront of ‘hybrid’ event engagement, as we partner with major players such as Glisser on groundbreaking hybrid showcases and help major brands and agencies take their events and activations into a multi-channel future. If you are planning a hybrid event and need help engaging and connecting your audience, we can help.
Benefits
Increase Reach
Hybrid events can reach high numbers of attendees with both live audiences and virtual audiences. In the past events have been limited to capacity but with hybrid events, there are no limitations to the number of people that can attend.
Reduction of Cost
Traditional events can be expensive, the hybrid option allows you to reduce the numbers in-person and allows more people to join virtually. You may need to factor in the cost of online platform, audio and cameras required to stream the event; but the cost of the virtual elements are fractionally lower than in-person components.
Sustainability
Hybrid events offer the opportunity for attendees and even speakers to join online, this benefits those who might have to travel overseas to attend particular events. Those concerned with reducing their carbon footprint means they can still attend the event and have the same benefits as any other participant.
Engagement
There are lots of ways to engage audiences whether in-person or virtually with our technology. For example, our event with Glisser had a virtual photo booth and in-person photo booth, and all the photos were collated and displayed on-screen at the event – this was an engaging way to bring all the attendees together.
Data & Metrics
You can capture data and metrics in multiple ways, in the past event organisers would rely on headcount and estimate how many viewers participated in a session. Now we can measure how attendees engage, drop off points, and other metrics. We can also capture data to use for remarketing plans.
Flexibility
There are possibilities where events have been cancelled due to uncertain circumstances in which neither party can help, the hybrid event platform gives flexibility to still hold an event, which could limit participants moving to a competitor’s event if participants are given the option to still be involved.
Benefits
Increase Reach
Hybrid events can reach high numbers of attendees with both live audiences and virtual audiences. In the past events have been limited to capacity but with hybrid events, there are no limitations to the number of people that can attend.
Reduction of Cost
Traditional events can be expensive, the hybrid option allows you to reduce the numbers in-person and allows more people to join virtually. You may need to factor in the cost of online platform, audio and cameras required to stream the event; but the cost of the virtual elements are fractionally lower than in-person components.
Sustainability
Hybrid events offer the opportunity for attendees and even speakers to join online, this benefits those who might have to travel overseas to attend particular events. Those concerned with reducing their carbon footprint means they can still attend the event and have the same benefits as any other participant.
Engagement
There are lots of ways to engage audiences whether in-person or virtually with our technology. For example, our event with Glisser had a virtual photo booth and in-person photo booth, and all the photos were collated and displayed on-screen at the event – this was an engaging way to bring all the attendees together.
Data & Metrics
You can capture data and metrics in multiple ways, in the past event organisers would rely on headcount and estimate how many viewers participated in a session. Now we can measure how attendees engage, drop off points, and other metrics. We can also capture data to use for remarketing plans.
Flexibility
There are possibilities where events have been cancelled due to uncertain circumstances in which neither party can help, the hybrid event platform gives flexibility to still hold an event, which could limit participants moving to a competitor’s event if participants are given the option to still be involved.
